Who this is for
The audience is operators - brokerage founders, prop-firm operators, compliance officers, and the consultants who advise them. Not retail traders. Every editorial decision, from the [methodology](/methodology/) to the [comparison matrix](/compare/) to the [partner programs aggregator](/grow/partner-programs/), reflects that audience.
Positioning
This is a publication, not a marketplace and not a directory. We do not list every vendor in every category; we cover the ones that operators actually have to make decisions between, with enough depth to make the decisions defensible.
We accept that some of our reviews will be inconvenient for the vendors covered. The alternative - cataloguing without judgment - would be a worse product for the audience and a weaker publication.
Voice
Reviews and dispatches are written as the institutional "Brokerage Atlas Editorial" voice. Named bylines are deferred until Phase 2 recruitment under our trademark-defense framework (USPTO Class 35 - online publication, not Class 36 financial services). See analysts for the full policy.
Editorial standards
Every review is anchored to a published methodology with a transparent six-dimension rubric. Vendor claims that we could not independently verify are explicitly hedged in the prose ("according to vendor materials", "(unverified)", etc.). Pricing fields that are genuinely quote-only are reported as quote-only - never invented.
When we correct a review, the correction is logged with date and reasoning at /corrections/. We do not silently rewrite history.
Commercial relationships
Brokerage Atlas earns referral commissions from some vendors covered. Reviews are written independently of commercial relationships - vendors do not preview reviews before publication, and editorial scoring is decoupled from partnership status. See disclosures for current partner relationships and the editorial firewall.
Coverage roadmap
Phase 1 (live): prop-firm tech (UAE), alternative WL platforms (Cyprus), KYC/AML (Cyprus). 30 vendor reviews across 27 canonical companies.
Phase 2 (roadmap): broker CRMs, payments and PSP, liquidity, IB management, risk management. Jurisdictional overlays for the UK, Singapore, and offshore.