GROW · partner programs · category benchmark

Partner programs across brokerage tech vendors

Every vendor we cover, grouped by partner-program transparency. Operators looking for IB / referral economics; consultants and publishers looking for documented commission paths; brokerage-tech founders benchmarking their own program structure against the category — all start here.

Tier A · public + disclosed
19
Tier B · public but opaque
10
Tier C · closed BD-only
67

methodology

Tier A — vendors that publish a partner program AND disclose commission economics (rate, tier structure, or per-deal mechanics). Easiest to negotiate against; rate cards exist before the sales call.

Tier B — vendors that publish a partner program but gate commission economics behind a sales conversation. The program is acknowledged; rates are not. Operators self-qualify on structure but not on TCO of referral economics.

Tier C — no public partner program. All commercial conversations require direct BD outreach, often with no documented framework. Friction signal for any hub-publisher partnership model.

Sourced from Stage 1 BD intel + vendor public materials. Refresh cadence: 90 days.

19 vendors with public program AND commission economics

The cleanest path to a commission-aware partnership decision. Start here if you need rate clarity before a sales cycle.

10 vendors with public program but no published rate

Programs are acknowledged in vendor materials. Commission economics require a sales conversation before quantification. Engage on structure first; expect to negotiate rates per deal.

67 vendors with no public partner program

No documented partner program. All commercial conversations require direct BD outreach. Friction signal for any hub-publisher partnership model — but not disqualifying when other vendor signals are strong.

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