Affise

Who they are

Affise was founded in 2016 and is headquartered in Vilnius, Lithuania, with EU and global commercial presence. It is a general-purpose affiliate marketing and partner marketing platform with documented customer count exceeding 1,000 worldwide (according to vendor materials), and self-reported processing of 1+ trillion clicks monthly with 99.9999% uptime claims. Affise sits alongside Trackier as the two general-purpose affiliate-tracking platforms in this IB management review set - both are horizontal platforms adapted for broker use cases rather than purpose-built IB management systems.

Affise’s product architecture spans three distinct offerings: Affise Performance (affiliate network and partner program management), Affise MMP (mobile measurement partner / app attribution), and Affise Reach (SaaS partner and co-marketing management). For broker IB management purposes, Affise Performance is the relevant product. The iGaming vertical is explicitly documented in Affise materials, which positions it closer to the forex/financial space than some general SaaS affiliate platforms, but no CySEC-specific or MiFID II regulatory positioning is documented.

What you actually get

Affise Performance covers the affiliate management workflow: partner onboarding, offer management, real-time analytics, automated payout processing via Affise Pay, and fraud prevention. The platform includes A/B testing, DataFusion for performance analysis, and CPAPI for automated offer transfer between affiliate networks. Fraud protection is documented as a core capability.

For finance and crypto use cases, Affise documents vertical support under a “Finance & Crypto” category. However, broker-specific IB management features - multi-tier sub-IB tree structures, lot-based or spread-based commission calculation tied to FX trade events, and MT4/MT5 or cTrader native connectors for trade-level attribution - are not documented in available public materials (unverified). Affise’s attribution model is conversion-event based, calibrated for performance-marketing contexts (CPA, revshare on deposit) rather than the continuous trade-rebate models that dominate CySEC IB compensation structures.

The Affise Pay module handles mass payouts to affiliates, which addresses one dimension of IB program operation. Integration documentation references an API ecosystem for custom connectivity. Operators wanting to use Affise for FX IB management would likely need to build trade-attribution webhooks via the API to feed trading-platform events into Affise’s commission engine.

Pricing reality

Affise is the most price-transparent vendor in this IB management review set. Published pricing tiers for Affise Performance (as of research date, from public pricing page): Beginner at $625/month ($499/month on annual plan) for 7,000 conversions and 5 million impressions; Core at $888/month ($699/month) for 40,000 conversions; Expand at $1,239/month ($999/month) for 50,000 conversions; Custom at $2,499/month ($1,999/month) for tailored volumes. A 14-day free trial is included. All tiers include unlimited offers, partners, and users.

For an FX broker running a significant IB network, the conversion-based pricing model requires translation: what counts as a “conversion” in Affise’s pricing must be mapped to the broker’s IB event model (deposit event, trade event, account opening). High-volume brokers should model their expected event volumes against Affise’s tier limits before committing.

CySEC + IB compensation audit fit

Affise’s Vilnius HQ within the EU provides GDPR-compliant data infrastructure, which is a baseline requirement but not a CySEC-specific differentiator. No Cyprus commercial presence is documented. No CySEC-specific regulatory language, MiFID II reporting references, or CySEC client disclosures appear in available Affise materials.

For CySEC compliance purposes, the central gap is the same as with Trackier: whether Affise can produce per-trade IB commission attribution statements linking each payment to a specific trade event, instrument, and account in a format that satisfies a CySEC IB compensation audit is not addressed in public materials (unverified). A compliance officer reviewing an IB compensation arrangement will want the audit trail to start at the trade level, not just the conversion level. Whether Affise’s event-based model can support that depth of attribution requires direct technical scoping with the vendor.

Partner program reality

Affise operates a publicly documented referral program for introducing new customers, alongside a Certified Agency program and an Affise Reach publisher marketplace. These are the most structured publicly disclosed partner program components in the IB-pure specialist / general affiliate platform segment. Specific commission rates for the referral program are not disclosed. See /grow/partner-programs/ for category context.

Where this vendor breaks down

Affise’s structural mismatch with CySEC IB management requirements is similar to Trackier’s: the platform was designed for performance marketing (CPA campaigns, app installs, media buying programs) rather than for continuous trade-rebate IB structures. Operators requiring multi-tier sub-IB trees, real-time lot-based commission rollup, and MT4/MT5-native trade attribution will find these are gaps requiring custom API implementation rather than built-in features.

The pricing transparency is a genuine advantage relative to competitors in this chapter - operators can pre-qualify cost fit before entering a sales cycle, which Cellxpert, Tracknow, and Track360 do not enable. But transparent pricing is worth less if the underlying feature architecture requires material custom build-out to meet broker-specific requirements. Affise is most defensible as a choice for operators whose IB program primarily uses CPA-on-deposit or revenue-share-on-net-revenue models rather than trade-volume-linked rebates - in that context, Affise’s general affiliate management capabilities map more cleanly to the use case.